“ China’s Futures” (Jossey-Bass, January 2000), is a vision of several different potential futures for China. His book “ When Good Companies Do Bad Things” (Wiley, April 1999), is an argument for corporate responsibility in an age of corruption. He also wrote “ The Long Boom” (Perseus, September 1999), with co-authors Peter Leyden and Joel Hyatt, which is about the future of the global economy. “ Inevitable Surprises” (Gotham, June 2003) is a look at the forces at play in today’s world, and how they will continue to affect the world. His first book, “ The Art of the Long View” (Doubleday, April 1996) is considered by many to be the seminal publication on scenario planning, and is used as a textbook by many business schools. Schwartz has written several books, on a variety of future-oriented topics. ![]() GBN became the premier scenarios-based consultancy, which Schwartz described as an “information hunting and gathering company.” In his early career, Schwartz led the scenario team at Royal Dutch/Shell in the 1980s, where many of the scenario tools he pioneered were used to great advantage. ![]() ![]() He has a long and storied history of pioneering futures-based work. Schwartz founded the Global Business Network (GBN) in 1988 in his Berkeley basement with several close friends, including Napier Collyns, Jay Ogilvy and Stewart Brand. His research and scenario work encompasses the fast-moving world of connected business, energy resources and the environment, technology, telecommunications, media and entertainment, aerospace, and national security. An internationally renowned futurist and business strategist, Peter Schwartz specializes in scenario planning, working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world.
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